Videos as part of your digital strategy
by mariofcastroVideo is one of the most powerful and influential marketing tools. It has a greater impact on the audience than any other type of content. It’s also a cost-effective way to tell your story and build your brand.
A video can be a powerful way to tell your brand story and create awareness. YouTube is the second most popular search engine in the world, with more than 300 million hours of video viewed every day. Video is a key component to any digital marketing strategy and should not be overlooked.
Video is a great way to tell your story in a more personal way, while being able to share it with more people. If you’re looking for professional quality video at an affordable price, look no further than social networks like YouTube or Vimeo.
The most important thing to remember about videos is that not all videos are created equal. If you have a budget, be sure to invest in a professional video production as well as an experienced videographer. A great example of this is Nike’s recent commercial, where people submit their own game-winning basketball moments and join together to showcase them in a supercut.