Author: mariofcastro

28 December, 2022

How digital marketing can help your company

Digital marketing is an essential tool for any company today, regardless of size or industry. In an increasingly connected and online world, digital marketing allows a company to reach a wide and diverse audience effectively and efficiently.

Here are some reasons why digital marketing is important for a company:

1. Greater reach: With digital marketing, a company can reach a global audience, no matter where it is located. This is especially important for businesses that operate online or have an online presence, such as online stores or online services.
2. Greater efficiency: Digital marketing is more efficient than traditional marketing, as it allows measuring the performance of campaigns and adjusting them accordingly. This allows companies to maximize their marketing investment and obtain a higher return on investment.
3. Increased personalization: Digital marketing allows companies to create personalized and segmented campaigns for different audiences. This increases the relevance of advertising to the audience and increases conversion rates.
4. Increased interaction: Digital marketing allows companies to interact with their customers and prospects in real time, through platforms such as social networks and online chat. This allows companies to improve customer experience and foster loyalty.

In short, digital marketing is essential for any business that wants to succeed in today’s digital world. It helps companies reach a wide and diverse audience, become more efficient and personalize their advertising, and interact with their customers effectively.

11 October, 2022

6 frameworks for video content

It’s no surprise that companies that show authenticity in their content are the most successful in Videos. But the ones that really achieve that next level of performance do so through engaging and connecting with their audiences on a deeper level. And that doesn’t require big budgets; in fact, native and authentic content can be very efficient to produce. Structuring content around narrative formats that are simple to execute at scale will save both time and production costs.

We’ve identified 6 narrative frameworks that can help empower your content and help your business engage with customers and creators in Videos. By using these frameworks, you can create an accessible way to publish content quickly while leveraging deeper narratives.

Framework #1: Your Product Story

Ask yourself: What is the story of your product, brand or service? Why were you inspired to create the business? What are the values you bring to your work? By answering this question, you can build a story that connects your business to your audience, gives them a backstory to your brand, and resonates with what’s important to them.

Tips

💡 Leverage user-generated content (UGC) or DIY-style assets that speak to the user directly.

💡 Present your product or service with a clear message.

💡 Connect assets that directly engage your brand’s users.

💡 Connect images of the process, the place where it was started or its most appropriate environment.

💡 End with a clear call to action (CTA) – what should the viewer do next?

Framework #2: Results first, then work backwards.

Users want to know and see what to expect. Show your audience what can happen as an end result, and then work backwards through editing techniques to create the story of how to get there. Think of this framework as an adventure story, beginning at the climax and then revisited through a flashback. This framework provides excitement from the beginning and generates high engagement through the content.

Tips

💡 Use assets that show the result of your brand, product or service.

💡 Break down the steps of how you got there through subheadings.

💡 Show a different version or take on the end result, tying to a clear CTA.

Framework #3: Elevator pitch

Convey your brand to your audience in a simple and concise way. Present your business as if for the first time. Focus on what you are selling, how to use it and how it is relevant to your audience.

Tips

💡 Use subheadings to introduce your message or slogan.

💡 Use assets that show the experience of your product or service.

💡 Filter by assets that show how it is used or accessed with quick editing.

💡 Draw on assets that show how a user feels about your product (e.g. surprise) tied to a clear CTA.

Framework #4: Step by step

Think about how your product is accessible. Detail the simple steps to use or access your company’s products or services using captions and key visual elements of the process to detail the steps with a clear message.

Tips

💡 Establish the steps you will take the audience through using captions, tied to a key visual of your product.

💡 Get assets that show the process.

💡 Finish with a UGC-style reaction or commentary on the use and feel it provides, tied to a clear CTA.

Framework #5: Integrated into the routine.

Show how easy it is for your brand is a lifestyle. Highlight the use of your product or service through the “Day In The Life” lens, showing its versatility as a daily routine that is easy to filter into different environments.

Tips

💡 Present your product through UGC or a DIY style asset that targets users directly.

💡 Filter through 3 or more types of environments or parts of life based on routine.

💡 Uses creator feedback or commentary to address ease and accessibility.

💡 Highlight your product or service with a clear CTA.

Framework #6: Easy, fast and reliable.

Make your product feel effortless to reach, use and/or purchase. Highlight your product or service as accessible to anyone, anywhere. Use assets that show how easy it is for users to purchase your product/service quickly.

Tips

💡 Show your product/service being used.

💡 Resort to assets that show the product/service being achieved or attained in a simple environment while performing a regular, routine-based activity

💡 Get a reaction in UGC style or use subheadings to detail your “call to action” message.

 

Using a narrative framework will help you build a stronger connection with users and Video creators. These options are powerful starting points, but tailoring these frames to the specifics of your business will be the key to getting the most out of your social networks

09 September, 2021

Digital Marketing + Inbound marketing

Inbound marketing is a form of marketing that focuses on attracting customers to your business through content and engagement. It is also known as “content marketing” or “permission marketing”.

Inbound marketing is a long-term, customer-centric approach that involves creating useful, relevant and engaging content to attract and retain a clearly defined audience. This content provides potential customers with the information they need to make informed decisions about your company and your products or services. The best inbound marketing campaigns are designed to educate and inspire the audience.

They start with understanding your target audience’s objectives, designing a message that resonates with them and creating content that is useful to their needs. From there, you can share this content on your website to attract visitors or share it through social media channels to expand your reach.